Honda Civic SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3616
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SWOT Analysis of Honda Civic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Civic

Parent Company

Honda

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Pure exhilaration

USP

Design

STP

Segment

Premium Sedan Segment

Target Group

Top End of the market buying a sedan

Positioning

Excellent features

SWOT Analysis

Strengths

1.Honda's top brand

2.Huge brand recall

3.High customer satisfaction

4.Luxury brand with a powerful performance

5.Good Honda Servicing

6.Global Civic Brand

Weaknesses

1.Diesel version missing
2.Present only in the mid and upper segment

Opportunities


1.Expanding sedan segment in emerging markets like India
2.High purchasing power of people

Threats

1.Threat from other luxury car makers

2.Perceived to be a brand for the rich

Competition

Competitors

1.Embera

2.Skoda Octavia



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