Saturn Corporation SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1923
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SWOT Analysis of Saturn Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saturn Corporation

Parent Company

Motors Liquidation Company; General Motors

Category

Cars, SUVs

Sector

Automobiles

Tagline/ Slogan

Like Always. Like Never Before; Rethink; Passion for the Road

USP

Ecomotive versions

STP

Segment

Cars, SUVs & Crossover Vehicles

Target Group

Motorsport enthusiasts, elite class

Positioning

A very different car company with different models

SWOT Analysis

Strengths

1. Was considered to have a good and compact design
2. Winner of several automobile awards competing with the best cars in the industry
3. S-Series had a Double 5-Star rating
4. Model Expansion for Saturn

5. Marketed itself as a "different kind of car company,"

Weaknesses

1. Brand is weak in the international markets

2. Saturn was closed for some time due to internal issues
3. The production of the brand was halted

Opportunities

1. Re-enter into international markets using GM’s name
2. Can leverage the current distribution network

Threats

1. Basically from other SUVs
2.Environmental policies of government
3.Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers

Competition

Competitors

1. Toyota

2. Honda

3. Chevrolet



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