SWOT Analysis of Radical Sportscars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Niche sportscars for customers
Affluent who like to go to track events
Upper class individuals and race events
The best sports-car with motorcycle engine
1. They have won Le Mans race many times 2. They are a strong performer in motorsport
3. They have sold over 1000 models of their products which is a high number for such exotic product 4. Powerful performance and wide range of cars in its portfolio
1.Lack of sufficient investments in R&D due to small revenues 2.They depend on other manufacturers for engines, thus have to design around it & don’t have engine made for their purpose 3.The total workforce is too small esp. if demand surges they may not be able to satisfy it
1.It should strengthen its brand by getting into more motorsports events 2. It should tie-up with a motor-cycle manufacturer to design a proper road car which will help its revenues 3. The tie-up will also lead to enhancement of the technology
1.Manufacturers like BMW, Honda have left Formula 1, so they will focus on events like Le Mans which can hurt Radical’s chances of winning 2.Increasing focus on environmentally friendly vehicles & established player will pose a threat to Radical & its products 3.Recent event like Euro-crisis may lead to budget cuts even for events like Le Mans & also by sponsors
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