Honda CRV SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2576
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SWOT Analysis of Honda CRV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda CRV

Parent Company

Honda

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Live up

USP

Design, Reliability and sturdiness

STP

Segment

Premium SUV Segment

Target Group

Upper middle class executives

Positioning

Stylish and sporty SUV

SWOT Analysis

Strengths

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service 
4.Popular global brand

Weaknesses

1.Stiff competition in the SUV segment
2.Hasnt been able to capture market like other SUV’s

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Tucson
2.Terracan



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