Marcos Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 672
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SWOT Analysis of Marcos Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marcos Cars

Parent Company

Marcos Engineering Ltd.

Category

Passenger Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

British Design & American Power

STP

Segment

Affluent who are willing to pay extra for retro style

Target Group

Upper middle and upper class

Positioning

Retro-styling performance cars

SWOT Analysis

Strengths

1. Founded in 1959 and has a strong presence in UK
2. Uses a very potent Chevrolet engine, very modern design with retro feel& a very light design, but a cramped cabin
3. First to experiment with plywood design
4. Strong competitor in the GT racing series

5. They have also rolled out their dealer network which is currently focused to UK

Weaknesses

1. Stopped production due to bankruptcy
2.Always had been a small volume player due to which less known outside the UK
3.Lacks large funds unlike the group manufacturers like the BMW, Volkswagen, Ford & others which back brands like Audi, Bentley, Aston Martin respectively

Opportunities

1. To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present only in the UK
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

4. Publicize the products along with the owners; this will enhance the ownership experience as well

Threats

1.The Italian & German manufacturers may easily come up with products which will over power its products
2.It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Competition

Competitors

1. Ferrari
2. Porsche

3. Aston Martin



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