Callaway SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1108
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SWOT Analysis of Callaway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Callaway

Parent Company

Callaway

Category

Engine Manufacturer

Sector

Automobiles

Tagline/ Slogan

Powerfully Engineered Automobiles

USP

Customized modifications for a large variety of Chevrolet cars

STP

Segment

Premium Car owner looking for more performance from their cars

Target Group

Upper middle class men

Positioning

Engineering to improve performance of vehicles

SWOT Analysis

Strengths

1. Known for modifying Chevrolet cars
2. Specializes in modifying & improving engine performance
3. Also modifies automobiles like Mercedes, Alfa Romeo, Mazda & so on

4. Popular design and modifications makes it a well known brand in US

Weaknesses

1. They depend on manufacturers like Chevrolet for models to make, modify & sell.
2. They do not manufacture any automobiles of their own, but only modify them

3. Brand recall globally is very low and has small market share

Opportunities

1.They can get into agreements with manufacturers to become exclusive authorized modifiers
2. Look for tie-ups with manufacturers for motorsport events which can be mutually beneficial
3.They can look at smaller engine vehicles & emerging markets which have high volumes

Threats

1. The current macro-economic scenario will make sale of these kits difficult
2. Increasing environmental awareness is leading to people moving away from such kits as they reduce fuel efficiency & also pollute more than the normal engine
3.Many manufacturers do not like their products being modified as they believe that modifying degrades the products quality

Competition

Competitors

1. Honda

2. Toyota

3. Chevrolet



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