SWOT Analysis of Campagna Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Exotic Side by Side 3-wheelers
Same roads different journey
Unique design and a niche segment to cater to
Thrill Seeker who are also part of affluent group
Upper middle and upper class individuals
Unique driving experience with three-wheel a side vehicles
1. Uniquely designed products which cater to a niche 2. No similar products exists 3. Very young company established in 1995 4. Small company but they still have customers across the world, though very small in number
1. Their products are very costly, costs 2.Only one of their products is track & street legal, rest are not 3.The products are not very popular across the world and don't have a very high recall
1. The can either go for higher volumes which will reduce costs & improve margins 2. They can look for manufacturing products with smaller engines which would be better suited for kids 3.They can also look at electric driven products, also can look for alliance with someone like Tesla Motors
1.They rely on manufacturers for parts like engine assembly 2. People may not want to spend such money on a product which has limited utility 3.Products like quads, buggy etc provide similar fun at lower costs
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