SWOT Analysis of Elfin Sports Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Elfin Sports Cars
Built fast to win
Racing Lineage since inception
True sports car enthusiast, currently focusing only in Australia
Sports car enthusiast from the upper class
True Australian Sports-Car
1. It has won nearly 30 championships and major Grand Prix titles 2. It has been manufacturing sports cars in Australia since 1957 3. Always owned or led by people who know the business well some of them being former race drivers
4. Limited manufacturing means a niche segment for this type of a sports car segment
1.It is not very well known outside Australia 2.Limited products offering & competing with large players with large product portfolio
1.To go increase customer relations events & activities which will enhance the ownership experience
2. To increase the global reach as currently it is present in very few regions 3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities
1. Increasing fuel prices 2. Macro-economic factors which are making people averse to spending esp. discretionary spend
3.The Italian & German manufacturers may easily come up with products which will over power its products
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