Elfin Sports Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1832
Advertisements

SWOT Analysis of Elfin Sports Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Elfin Sports Cars

Parent Company

Walkinshaw Performance

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

Built fast to win

USP

Racing Lineage since inception

STP

Segment

True sports car enthusiast, currently focusing only in Australia

Target Group

Sports car enthusiast from the upper class

Positioning

True Australian Sports-Car

SWOT Analysis

Strengths

1. It has won nearly 30 championships and major Grand Prix titles
2. It has been manufacturing sports cars in Australia since 1957
3. Always owned or led by people who know the business well some of them being former race drivers

4. Limited manufacturing means a niche segment for this type of a sports car segment

Weaknesses

1.It is not very well known outside Australia
2.Limited products offering & competing with large players with large product portfolio

Opportunities

1.To go increase customer relations events & activities which will enhance the ownership experience

2. To increase the global reach as currently it is present in very few regions
3.Emerging markets like India where race tracks & other similar infrastructure is on rise are geographical opportunities

Threats

1. Increasing fuel prices
2. Macro-economic factors which are making people averse to spending esp. discretionary spend

3.The Italian & German manufacturers may easily come up with products which will over power its products

Competition

Competitors

1. Pagani
2. Buggati Veyron
3. Morgan

4. Noble



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: