Honda Jazz SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2676
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SWOT Analysis of Honda Jazz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Jazz

Parent Company

Honda

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Why so serious

USP

Design and styling along with performance

STP

Segment

Premium Hatchback Segment

Target Group

Young people from the upper-middle class

Positioning

Stylish car for people who want to live life carefree

SWOT Analysis

Strengths

1.Strong brand name and good performance 
2.Good advertising 
3.Good after sales service
4.Popular global brand

Weaknesses

1.Slighty higher priced in the hatchback segment 
2.No new innovations

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Polo 
2.Punto
3.i20 
4.Swift



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