Chevrolet Spark SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2465
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SWOT Analysis of Chevrolet Spark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Spark

Parent Company

Chevrolet

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Full of life

USP

Competitive price tag, stylish looks

STP

Segment

Entry Level Segment

Target Group

Middle class young people

Positioning

A small car which is full of performance and life

SWOT Analysis

Strengths

1.One of the world’s best known brands
2.Highly competitive offering providing CNG option as well
3.The segment is one of the fastest growing
4.Good advertising by celebrity tie-ups

Weaknesses

1.Perception of having high maintenance and low mileage
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Alto
2.i10
3.Santro



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