Chevrolet Tavera SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2079
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SWOT Analysis of Chevrolet Tavera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Tavera

Parent Company

Chevrolet

Category

SUV

Sector

Automobiles

Tagline/ Slogan

An Indian revolution

USP

Smooth ride, Design

STP

Segment

SUV segment. Focusing on transport operator

Target Group

Family or Transport Operators

Positioning

A powerful SUV which is made for Indian roads

SWOT Analysis

Strengths

1.One of the world’s best known brands
2.Value for money
3.Strong built and capacity suited for Indian roads

Weaknesses

1.Perception of being a taxi car especially in India
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Innova
2.Bolero
3.Xylo



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