Chevrolet Aveo UVA SWOT Analysis, USP & Competitors

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SWOT Analysis of Chevrolet Aveo UVA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Aveo UVA

Parent Company

Chevrolet

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Incredibly spacious

USP

Spacious, Features

STP

Segment

Hatchback segment

Target Group

Young people from the middle class

Positioning

It’s a small car by looks but its very spacious

SWOT Analysis

Strengths

1. Celebrity brand ambassadors
2.One of the world’s best known brands
3.Value for money
4. 3-year maintenance free guarantee

Weaknesses

1.Perception of having high maintenance and low mileage
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Polo 
2.Punto
3.Ritz
4.i20
5.Swift


The table above concludes the Chevrolet Aveo UVA SWOT analysis along with its marketing strategy and brand parameters.

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