Chevrolet Cruze SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3155
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SWOT Analysis of Chevrolet Cruze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Cruze

Parent Company

Chevrolet

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Don't just drive CRUZE; Get used to more

USP

Design, Affordability

STP

Segment

Sedan Segment

Target Group

Young executives from the upper-middle income bracket

Positioning

A powerful sedan which gives the pleasure for driving

SWOT Analysis

Strengths

1.Powerful car with high performance and luxurious interiors 
2.Stylish and masculine positioning 
3.Good advertising and brand visibility

Weaknesses

1.Slightly higher priced as compared to segment competitors
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.City
2.Octavia



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