Chevrolet Optra SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1698
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SWOT Analysis of Chevrolet Optra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet Optra

Parent Company

Chevrolet

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Enjoy the drive

USP

Design and popular brand name

STP

Segment

Sedan Segment

Target Group

Middle and upper-middle class people

Positioning

For those who simply want to enjoy a drive

SWOT Analysis

Strengths

1.Excellent built machine and ride quality
2.Strong brand  name
3.Simple sedan design and good performance

Weaknesses

1.Looks are not too attractive
2.Parent company just came out of bankruptcy

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Linea
2.Vento 
3.City


The table above concludes the Chevrolet Optra SWOT analysis along with its marketing strategy and brand parameters.

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