Fiat Linea SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2234
Advertisements

SWOT Analysis of Fiat Linea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Linea

Parent Company

FIAT

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Admiration Guaranteed

USP

Elegant, Unique Design

STP

Segment

Sedan Segment

Target Group

Entry Level Sedan Buyers

Positioning

Looks and performance which would become envy of others

SWOT Analysis

Strengths

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

1.Dependence on TATA for Service

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Fiesta
2.Verna
3.Etios
4.City
5.Vento


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Fiat Linea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: