Fiat Linea SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2088
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SWOT Analysis of Fiat Linea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Linea

Parent Company

FIAT

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Admiration Guaranteed

USP

Elegant, Unique Design

STP

Segment

Sedan Segment

Target Group

Entry Level Sedan Buyers

Positioning

Looks and performance which would become envy of others

SWOT Analysis

Strengths

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

1.Dependence on TATA for Service

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Fiesta
2.Verna
3.Etios
4.City
5.Vento



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