Bristol Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1093
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SWOT Analysis of Bristol Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bristol Cars

Parent Company

Kamkorp

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

British sports cars for a premium miche segment

STP

Segment

Sports car niche segment

Target Group

Affluent rich class

Positioning

Classic Sports Car with British design

SWOT Analysis

Strengths

1. Strong Fan following in the UK with a good brand awareness
2. Steady customer stream
3. Among few manufacturers who offer hand built cars
4. Purely a niche player

Weaknesses

1.Very limited number of cars made thus not very well known globally

2.They have only one store situated London
3. They have not developed any new models

Opportunities

1. Developing new models
2. Tie-up with OEMs for sales of their products
3. Expand so that they can service their growing consumer base

4. International tie-ups to tap the global market

Threats

1.Can be easily taken over by larger players
2. It can get in trouble due to shake off effect
3. Macro –economic factors are against them

Competition

Competitors

1. BMW

2. Mercedes

3. Porsche



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