Morgan Motor Company SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2524
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SWOT Analysis of Morgan Motor Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morgan Motor company

Parent Company

Morgan Motor Company

Category

Sports Cars

Sector

Automobiles

Tagline/ Slogan

-

USP

Hand-made cars with Classic design with modern performance

STP

Segment

Affluent who like racing & classic design

Target Group

Upper class rich individuals

Positioning

Classic design & latest technlogy

SWOT Analysis

Strengths

1. Founded in 1910 thus is known well & has a heritage linked to it.
2. It has been exploring newer markets like the U.S. & so on.
3. They have presence in racing as well which has worked well for them.
4. All cars are hand assembled which assures great quality

5. Has brought together classic design & latest technology

6. Strong presence in motorsports

Weaknesses

1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars
2.Its appeal is limited to very small group of auto enthusiasts
3. It is not a very large company thus will have difficulties scaling up in future globally

Opportunities

1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
2. Look at determining & producing the number which will not only be exclusive but also profitable
3. They should also look at emerging markets as well

Threats

1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan
3. People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Competition

Competitors

1. BMW

2. Mercedes

3. Toyota



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