Superformance Cars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1646
Advertisements

SWOT Analysis of Superformance Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Superformance Cars

Parent Company

Superperformance LCC

Category

Turnkey Replicars

Sector

Automobile

Tagline/ Slogan

-

USP

Builds sportscars and replicars

STP

Segment

Sports car and replicar segment

Target Group

Upper middle class niche segment

Positioning

Replica which is better than the original in performance

SWOT Analysis

Strengths

1. Low cost compared to the original product
2. Better performance than the original product for most
3. Replicas made which cannot be differentiated from the original
4. People who like to customize, prefer their products

Weaknesses

1.Global presence is negligible
2. Their products are not very popular; also since they produce in small numbers not very cost efficient
3. The brand awareness is low as it a very small segment
4. They have not reached masses & tapped the aspirational group of super cars

Opportunities

1.It can try & tap people who are aspire to buy supercars but cannot buy them

2. It can also start restoration of classic business which is in-line with its current skill set of replicating

3. Also look for alliances with auto majors to restore the products that have been discontinued by the OEM

Threats

1. IP laws if made stricter than they may not be allowed to replicate
2. Auto majors can sue them for plagiarism
3. People feeling that they own a counterfeit not original

Competition

Competitors

1. Chevrolet

2. Toyota

3. BMW



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: