SWOT Analysis of Superformance Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Builds sportscars and replicars
Sports car and replicar segment
Upper middle class niche segment
Replica which is better than the original in performance
1. Low cost compared to the original product 2. Better performance than the original product for most 3. Replicas made which cannot be differentiated from the original 4. People who like to customize, prefer their products
1.Global presence is negligible 2. Their products are not very popular; also since they produce in small numbers not very cost efficient 3. The brand awareness is low as it a very small segment 4. They have not reached masses & tapped the aspirational group of super cars
1.It can try & tap people who are aspire to buy supercars but cannot buy them
2. It can also start restoration of classic business which is in-line with its current skill set of replicating
3. Also look for alliances with auto majors to restore the products that have been discontinued by the OEM
1. IP laws if made stricter than they may not be allowed to replicate 2. Auto majors can sue them for plagiarism 3. People feeling that they own a counterfeit not original
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