SEAT Automobiles SWOT Analysis, USP & Competitors

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SWOT Analysis of SEAT Automobiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SEAT Automobiles

Parent Company

Volkswagen

Category

Passenger Cars & Automobile Parts

Sector

Automobiles

Tagline/ Slogan

-

USP

Strong brand backing of automobile giant Volkswagen group

STP

Segment

Passenger car segment

Target Group

Middle and upper middle class individuals

Positioning

Passenger cars for the entire family

SWOT Analysis

Strengths

1. Founded in 1950, currently owned by the Volkswagen Group
2. Maker of youthful & sporty cars
3. Wide geographical presence
4. In year 2000 sold over 500,000+ cars worldwide

5. Also had presence in the motorsports

6. The brand is widely associated in sponsoring major global sporting events as well

7. Good brand presence and awareness across Europe

Weaknesses

1. Currently not profitable and may be sold by Volkswagen or discontinued
2.Not present in the emerging markets where there is high growth opportunity
3.There is a possibility of clash of cultures as the company is primarily Spanish with the parent being German

Opportunities

1. They can enter emerging markets for higher growth
2.The Volkswagen Group is less levered compared to its peers like Fiat, thus Volkswagen can put in more money in Seat for development & expansion
3.It can still expand in the “Ecomotive” range to include more products in the range

Threats

1.The global macro-economic scenario
2. Lack of electric/hybrid vehicles in their offering
3. Aggressive growth plans by the Korean & Japanese counterparts

Competition

Competitors

1. Toyota
2.Chevrolet
3. Nissan Motors

4. Honda



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