Fiat Punto SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1956
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SWOT Analysis of Fiat Punto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Punto

Parent Company

FIAT

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Crafted for a true fan

USP

Style, Ride, Handling

STP

Segment

Hatchback Segment

Target Group

Positioned to capture the segment graduating to Hatchback

Positioning

Design and performance for people who love their cars

SWOT Analysis

Strengths

1.Excellent engine and performance
2.Has been in Indian market since a long time
3.Good advertising and high brand visibility

Weaknesses

1.Dependence on TATA for Service

Opportunities

1.Fast growing automobile market 
2.Increasing purchasing power parity 
3.Use the strong global brand presence

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.i20
2.Polo 
3.Beat
4.Figo 
5.Ritz  
6.Micra
7.Swift


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