Hyundai Accent SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2175
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SWOT Analysis of Hyundai Accent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Accent

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Sheer Pleasure; Expect More; The Next Step; The Power to Excite; What dreams drive

USP

Affordable and Reliable sedan

STP

Segment

Sedan Segment

Target Group

Young executives from the upper middle class

Positioning

Hyundai Accent is a sedan which gives the pleasure of driving a dream

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

1.Risks associated to medium level of localization
2.Severe competition
3.No new innovations

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Etios 
2.Ikon
3.Logan
4.Verito



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