Hyundai i10 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3030
Advertisements

SWOT Analysis of Hyundai i10 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai i10

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Catch the i

USP

Design, Affordability, Competitive price tag

STP

Segment

Small car segment

Target Group

Young middle class and upper middle class

Positioning

A car which would be the envy of many eyes

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most preferred with strong brand loyalty

Weaknesses

1.Small car not too spacious
2.Due to popularity, too common so people might choose other brands

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Spark
2.Santro
3.Alto



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: