Hyundai Santro Xing SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3146
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SWOT Analysis of Hyundai Santro Xing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Santro Xing

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

The sunshine car

USP

Affordability, Features, Price

STP

Segment

Small car segment

Target Group

A small car for the urban nuclear family

Positioning

A complete family car which will brighten up your lives

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising 
4.The original powerful sporty small car

Weaknesses

1.Old brand with lesser innovations in design and technology
2.Percieved as a car used in the car rental industry

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.i10
2.Alto
3.Spark


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