Hyundai Santa Fe SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2033
Advertisements

SWOT Analysis of Hyundai Santa Fe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Santa Fe

Parent Company

Hyundai

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Stands for style

USP

Luxurious and powerful SUV

STP

Segment

SUV Segment

Target Group

Top End of the market buying a SUV

Positioning

A stylish powerful luxury SUV

SWOT Analysis

Strengths

1.Powerful SUV with a good performance in various terrains
2.Good dealership and Good servicing

Weaknesses

1.Low brand visibility and low advertising
2.Risks associated to medium level of localization

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.CRV
2.Endeavor



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: