Hyundai Verna SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3251
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SWOT Analysis of Hyundai Verna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Verna

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Feel it

USP

Design, Reliability, Affordability

STP

Segment

Premium Sedan Segment

Target Group

Top End of the market buying a sedan

Positioning

A car which can once be felt after you drive it

SWOT Analysis

Strengths

1.Good dealership
2.Good servicing
3.Strong advertising
4.Low end luxurious sedan

Weaknesses

1.Weak advertising and brand visibility
2.Intense competition in the sedan segment
3.No new innovations

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Fiesta
2.Linea
3.Vento
4.City
5.Etios


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