Hyundai Getz SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1412
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SWOT Analysis of Hyundai Getz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Getz

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Drive global

USP

Affordability, Design, vibrant colors

STP

Segment

Hatchback segment

Target Group

Young urban upper-middle income group

Positioning

A global small car with sporty looks

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

1.Lack of redesigning of the model 
2.Very similar to Santro and i10, no exclusive features

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Polo
2.Punto
3.Jazz
4.Ritz
5.Swift



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