Hyundai Getz SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1717
Advertisements

SWOT Analysis of Hyundai Getz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Getz

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

Drive global

USP

Affordability, Design, vibrant colors

STP

Segment

Hatchback segment

Target Group

Young urban upper-middle income group

Positioning

A global small car with sporty looks

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising

Weaknesses

1.Lack of redesigning of the model 
2.Very similar to Santro and i10, no exclusive features

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Polo
2.Punto
3.Jazz
4.Ritz
5.Swift


The table above concludes the Hyundai Getz SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Hyundai Getz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: