Hyundai i20 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3296
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SWOT Analysis of Hyundai i20 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai i20

Parent Company

Hyundai

Category

Small car

Sector

Automobiles

Tagline/ Slogan

I got it all

USP

Reliability, Design, Features

STP

Segment

Hatchback segment

Target Group

A small car for the urban nuclear family

Positioning

i20 drivers will always have every pleasure of driving

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Brand ambassador association
5.Powerful small car, one of the most prefered with strong brand loyalty

Weaknesses

1.Comparatively priced higher in the segment

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Polo
2.Punto
3.Jazz
4.Ritz
5.Swift



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