Hyundai Sonata Embera SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2279
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SWOT Analysis of Hyundai Sonata Embera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Sonata Embera

Parent Company

Hyundai

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Undoubtedly Distinguished

USP

Design, Features

STP

Segment

Premium Sedan Segment

Target Group

Business executives from the higher income group

Positioning

For those people who have achieved success and are distinguished

SWOT Analysis

Strengths

1.Good dealership and brand visibility
2.Good servicing
3.Strong advertising
4.Luxury model from Hyundai

Weaknesses

1.Fight with tough premium car segment

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Cruze
2.Civic



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