Hyundai Tucson SWOT Analysis, USP & Competitors

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SWOT Analysis of Hyundai Tucson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Tucson

Parent Company

Hyundai

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Makes everyday an adventure

USP

Powerful four wheel drive

STP

Segment

Premium SUV Segment

Target Group

Top End of the market buying a SUV

Positioning

Advernture seeking young people

SWOT Analysis

Strengths

1.Powerful performance and control over SUV
2.Good dealership
3..Good servicing

Weaknesses

1.Lesser power as compared to competitor brands 
2.Not too popular in the SUV segment since slightly expensive

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.CRV
2.Endeavour


The table above concludes the Hyundai Tucson SWOT analysis along with its marketing strategy and brand parameters.

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