Mahindra Renault Logan SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2138
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SWOT Analysis of Mahindra Renault Logan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Renault Logan

Parent Company

Mahindra

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The answer is here

USP

Features, Design

STP

Segment

Middle level Sedan segment

Target Group

Positioned to capture the market graduating from hatchbakc to sedan

Positioning

A low end luxury sedan

SWOT Analysis

Strengths

1.JV between two strong brands Mahindra and Renault
2.Low maintenance
3.Popular car in the luxury taxi/rental industry
4.Good mileage and performance

Weaknesses

1.Percieved as a car for commercial purposes only
2.Despite JV, couldn't penetrate market

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Accent
2.Ikon



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