Mahindra Scorpio SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3660
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SWOT Analysis of Mahindra Scorpio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Scorpio

Parent Company

Mahindra

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Nothing else will do

USP

Affordability, strength

STP

Segment

Middle level SUV Segment

Target Group

Big Family/ Powerful Cars

Positioning

A low end SUV too conquer all type of terrain

SWOT Analysis

Strengths

1.Good performance for long distances
2.Powerful player in the taxi/rental segment
3.Good presence in the rural and tier-2 cities segment
4.Maintanence cost is low

Weaknesses

1.Limited international market

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Toyota Innova
2.Chevrolet Tavera
3.Safari



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