Mahindra Xylo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2538
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SWOT Analysis of Mahindra Xylo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Xylo

Parent Company

Mahindra

Category

SUV

Sector

Automobiles

Tagline/ Slogan

The era of sedans is now over

USP

Looks, Technology, Spacious

STP

Segment

Middle level SUV Segment

Target Group

Big Family / Transport Operators

Positioning

A MUV which will give luxury and performance of a sedan

SWOT Analysis

Strengths

1.Power of a SUV combined with the luxury of a sedan
2.Good advertising and brand visibility
3.Comparitively a low maintenance MUV

Weaknesses

1.Limited market share in growing SUV market

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising 
3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Innova
2.Tavera



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