Mahindra Verito SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1837
Advertisements

SWOT Analysis of Mahindra Verito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mahindra Verito

Parent Company

Mahindra

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Grow up to Verito

USP

It is a rebranded and repositioned version of Logan

STP

Segment

Executive sedan segment

Target Group

Young Business executives

Positioning

For boys who mature into men

SWOT Analysis

Strengths

1.Low end luxury and performance car
2.Comparitively low maintenance car
3.Good advertising and marketing

Weaknesses

1.Logan, repositioned as Verito, which might not go well with the consumer

Opportunities

1.Increasing purchasing power and growing target base 
2.Leverage strong brand name by more advertising  3.Newer innovations

Threats

1.Intense competition
2.Government regulations and increasing fuel prices  
3.Improvement in public transport

Competition

Competitors

1.Fiesta
2.Linea
3.Vento
4.City
5.Etios



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: