Maruti Alto SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3423
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SWOT Analysis of Maruti Alto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Alto

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Lets Go

USP

Small car at a cheap price as compared to competitors

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A car for the urban nuclear family who want to adventure out

SWOT Analysis

Strengths

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Service parts less costly and low maintenance
4.Good mileage and performance for Indian roads
5.Economically feasible and good quality compact car

Weaknesses

1.Stagnated market share due to international brands

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence
4.Need to world on bringing hybrid and eco-friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti 800


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