Maruti Grand Vitara SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1395
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SWOT Analysis of Maruti Grand Vitara with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Grand Vitara

Parent Company

Maruti Udyog Limited MUL

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Play it your way

USP

Fully loaded SUV at a comparatively lower price as compared to competitor SUVs

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A powerful SUV for people who want to control the road the way they want

SWOT Analysis

Strengths

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Good features and performance

Weaknesses

1.Stagnated market share due to international brands
2.Limited advertising as compared to leading SUV brands

Opportunities

1.Increasing purchasing power parity

2.Use the strong global brand presence to expand into emerging markets

Threats

1.Intense competition
2.Government regulations and increasing fuel prices
3.Improvement in public transport
4.Slow growth in SUV market

Competition

Competitors

1.Toyota Innova
2.Mahindra Bolero
3.Mahindra Xylo
4.Toyota Fortuner



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