Maruti 800 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2486
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SWOT Analysis of Maruti 800 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti 800

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Change your life

USP

India’s most popular car in its automobile history

STP

Segment

People who prefer value for money cars

Target Group

Middle class and lower-middle class

Positioning

A compact family car which will change your life and become a part of your life

SWOT Analysis

Strengths

1.Has been in Indian market leader since a long time

2.Good advertising and high brand visibility
3.Over 2.5 million Maruti 800’s sold since its launch in 1983
4.Excellent mileage, good features and low maintenance

5.Strongest automobile and top-of-the-mind automobile in Indian market

Weaknesses

1.Stagnated market share due to international brands
2.Gradual phase out of the most popular car brand

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto



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