Maruti A Star SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1403
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SWOT Analysis of Maruti A Star with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti A Star

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Stop at Nothing

USP

Fuel efficient petrol car with high mileage

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car which will enable the owners to not stop any moment

SWOT Analysis

Strengths

1.Good performance, high mileage and low maintenance cost

2.Good advertising and high brand visibility

Weaknesses

1.Stagnated market share due to international brands
2.Similar to popular Maruti 800 and Maruti Alto, hence low value

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

1.Intense competition from other small cars

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20
2.Maruti Swift
3.Chevrolet Beat
4.Ford Figo
5.Hyundai i10
6.Nissan Micra
7.Maruti Alto
8.Maruti 800


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