Maruti SX4 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1950
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SWOT Analysis of Maruti SX4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti SX4

Parent Company

Maruti Udyog Limited MUL

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Men are Back

USP

A premium powerful sedan at an affordable price as compared to premium sedans

STP

Segment

People who prefer value for money premium sedan

Target Group

Middle class and upper-middle class

Positioning

A powerful car for the men who want to be in control of the road

SWOT Analysis

Strengths

1.Powerful sedan with luxurious interiors

2.Good advertising and high brand visibility
3.Brand Maruti adds to brand value due to its strong brand equity
4.Available in petrol and diesel variants

Weaknesses

1.Maintaining market share in an increasing competitive scenario in the sedan market

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Fiat Linea

2.Volkawagen Vento

3.Hyundai Verna

4.Chevrolet Cruze
5.Honda City


The table above concludes the Maruti SX4 SWOT analysis along with its marketing strategy and brand parameters.

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