Maruti Zen Estilo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1963
Advertisements

SWOT Analysis of Maruti Zen Estilo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Zen Estilo

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Shape your world

USP

Stylish and colorful variants available for this small car segment

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car which will help in shaping the world after being an important part of a persons life

SWOT Analysis

Strengths

1.Has been one of the most popular in the Indian market
2.Good advertising and high brand visibility
3.Zen has been a low maintenance, high mileage compact car

Weaknesses

1.Stagnated market share due to international brands

2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.High demand for compact cars in the urban areas

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: