Maruti Zen Estilo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2268
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SWOT Analysis of Maruti Zen Estilo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Zen Estilo

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Shape your world

USP

Stylish and colorful variants available for this small car segment

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car which will help in shaping the world after being an important part of a persons life

SWOT Analysis

Strengths

1.Has been one of the most popular in the Indian market
2.Good advertising and high brand visibility
3.Zen has been a low maintenance, high mileage compact car

Weaknesses

1.Stagnated market share due to international brands

2.Features very similar to Maruti 800, which has the strongest brand value and thus lesser buyers for Estilo

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.High demand for compact cars in the urban areas

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800


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