Maruti Gypsy King SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1833
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SWOT Analysis of Maruti Gypsy King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Gypsy King

Parent Company

Maruti Udyog Limited MUL

Category

SUV

Sector

Automobiles

Tagline/ Slogan

There is a Gypsy for everyone

USP

Maruti Gypsy is available with soft top, hard top and ambulance car

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

An SUV which so much variety that everyone can buy it

SWOT Analysis

Strengths

1.Maruti Gypsy is popular with the Indian armed forces, police and security forces

2.Good advertising and high brand visibility
3.Available as a fourwheel drive which has low maintenance cost and good mileage

Weaknesses

1.Stagnated market share due to international brands
2.Not popular as a valued car for the commercial customer

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo



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