Maruti Omni SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1773
Advertisements

SWOT Analysis of Maruti Omni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Omni

Parent Company

Maruti Udyog Limited MUL

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Fits All

USP

Sliding doors with ample space to convert vehicle as per commercial requirements

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class and commercial purposes like ambulances, cab services and logistics companies

Positioning

A MUV which can fit in all types of people for all business purposes

SWOT Analysis

Strengths

1.Has been in Indian market since a long time

2.Good advertising and high brand visibility
3.Available in 5 models i.e. 5 seater, 8 seater, cargo, ambulance and LPG
4.Low maintenance cost and high mileage as compared to competitors

Weaknesses

1.Stagnated market share due to international brands
2.Design and safety is a major issue for front seat passengers
3.Image of a taxi service vehicle restricts sale only for commercial purposes

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: