Maruti Wagon R SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3192
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SWOT Analysis of Maruti Wagon R with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Wagon R

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

For the smarter race

USP

Good safety features for a compact car suited for Indian roads

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

A compact car for the smart urban nuclear family

SWOT Analysis

Strengths

1.Maruti brand has been in Indian market leader since a long time

2.Good advertising and high brand visibility

3.Available in various color variants with low maintenance and high mileage

Weaknesses

1.Stagnated market share due to international brands
2. No exclusive product offering to attract the customer

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Swift

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra

7.Maruti Alto

8.Maruti 800


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