Maruti Swift Dzire SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3408
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SWOT Analysis of Maruti Swift Dzire with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Swift Dzire

Parent Company

Maruti Udyog Limited MUL

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The heart car

USP

Luxurious car from Maruti which is low maintenance as compared to competitors

STP

Segment

People who prefer value for money cars

Target Group

Middle class and upper-middle class

Positioning

The car which would become close to the heart for the family

SWOT Analysis

Strengths

1.Maruti has been Indian market leader since a long time

2.Good advertising and high brand visibility
3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price
4.Available in petrol and diesel variants
5.One of the most popular global brand names

Weaknesses

1.Difficult to maintain market share in an intense competitive sedan market

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Fiat Linea

2.Volkawagen Vento

3.Hyundai Verna

4.Chevrolet Cruze
5.Honda City



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