Maruti Eeco SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1537
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SWOT Analysis of Maruti Eeco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Eeco

Parent Company

Maruti Udyog Limited MUL

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Happiness family size

USP

Adjustable seats and spacious interiors

STP

Segment

People who prefer value for money SUV

Target Group

Middle class and upper-middle class

Positioning

A MUV for the entire family for long distance journeys which gives them happiness

SWOT Analysis

Strengths

1.Multi utility vehicle for the family which has low maintenance cost and good mileage
2.Suzuki Carry version in Japan is very popular commercial vehicle

Weaknesses

1.Stagnated market share due to international brands
2.Low advertising and low visibility as compared to top brands

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Toyota Innova

2.Mahindra Bolero

3.Mahindra Xylo



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