Maruti Swift SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4590
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SWOT Analysis of Maruti Swift with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Swift

Parent Company

Maruti Udyog Limited MUL

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

You’re the Fuel

USP

Small luxury car which is suited for the urban nuclear family

STP

Segment

People who prefer value for money compact cars

Target Group

Middle class and upper-middle class

Positioning

A car which is powered by the person driving the car

SWOT Analysis

Strengths

1.One of the most popular compact cars in Indian market

2.Good advertising and high brand visibility
3.Diesel and petrol variants available
4.Colors, features, mileage and low maintenance are its special features
5.Safety and good car control

Weaknesses

1.Limited market share in intensely competitive hatchback segment

Opportunities

1.Fast growing automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.Hyundai i20

2.Maruti Zen Estilo

3.Chevrolet Beat

4.Ford Figo

5.Hyundai i10

6.Nissan Micra
7.Maruti Alto
8.Maruti 800


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