Mercedes Benz E Class SWOT Analysis, USP & Competitors

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SWOT Analysis of Mercedes Benz E Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz E Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Engineered around you; Object of desire; Never goes with the flow- defines it

USP

The most popular car under the Mercedes Benz brand name

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

Mercedes Benz E- class is car which people desire as it is a luxurious engineering marvel

SWOT Analysis

Strengths

1.Available as saloon, Coupe and Cabriolet
2. Mercedes-Benz also offers special-purpose vehicles (e.g. police or ambulance modifications) from the factory
3.Due to its size and durability, it is served as taxis in European market
4.Over 1.5 million Mercedes E-class have been sold globally including over total of 1,270,000 sedans and 230,000 wagons
5.It is a world leader in quality, luxury automobile segment

6.Excellent advertising and strong brand equity
7.Exceptional service quality, an industry landmark

Weaknesses

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage

Opportunities

1.Fast growing luxury automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

1.Intense competition
2.Government regulations and increasing fuel prices
3.Improvement in public transport

Competition

Competitors

1.BMW 3 Series
2.Audi A4
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat


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