Mercedes Benz S Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4472

SWOT Analysis of Mercedes Benz S Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz S Class

Parent Company

Mercedes Benz and Daimler





Tagline/ Slogan

Be ahead; Masterpiece; In a class of its own


Luxury saloon model with excellent performance and



People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol


A unique luxury masterpiece car which will always keep you ahead

SWOT Analysis


1. Over 2.7 million S-Class vehicles have been produced
2.High brand equity as one of the finest and strongest brands
3.S-class has the company's latest innovations, including drive-train technologies, interior features, and safety systems
4.Driver-less S-class concept car was introduced
5. Exceptional service quality, an industry landmark
6.Mercedes Benz is one of the most popular brand names in the world

7.It is a world leader in quality, luxury automobile segment


1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage
3.Very expensive spare parts


1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies


1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport



1.BMW 5 series

2.Audi A6
3.Honda Accord
4.Skoda Superb
5.Volkswagen Passat


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