Mercedes Benz GL Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2794
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SWOT Analysis of Mercedes Benz GL Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz GL Class

Parent Company

Mercedes Benz and Daimler

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Off road driving with on road feel

USP

Luxury four-wheel drive Mercedes Benz SUV

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A powerful luxury SUV from Mercedes Benz with gives a on road feel even on tough terrains

SWOT Analysis

Strengths

1.Mercedes Benz GL class was awarded the best sports utility vehicle in its category

2.It is a world leader in quality, luxury automobile segment

3.Strong brand equity of Mercedes brand with high power four wheel drive performance

Weaknesses

1.Mercedes Benz GL customers had issues with electrical system, parktronic, keyless remote etc

2.High maintenance cost and less mileage
3.High fuel consumption makes it expensive
4.Sales were very less as compared to other brands

Opportunities

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies
4.Hybrid and eco friendly models

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport
4.SUV’s consume lot of fuel and are hence losing interest

Competition

Competitors

1.BMW X5

2.Porsche Cayenne
3.Toyota Fortuner
4.Ford Endevour
5.Audi Q7



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