Mercedes Benz C Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5175
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SWOT Analysis of Mercedes Benz C Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz C Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Experience a car like no other; Technology of seduction

USP

Variants ranging from executive price range to ultra-premium versions

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

A perfect luxury car which gives an unmatched driving experience

SWOT Analysis

Strengths

1.Awarded best luxury car and Executive car by major brands across the world
2.Has sold more than 300,000 models
3.Compact executive car with high performance, safety features, highest crash testing ratings
4.Mercedes Benz is one of the most popular brand names in the world

5.It is a world leader in quality, luxury automobile segment

Weaknesses

1.Mercedes Benz is an expensive car, thus has a limited target group
2.High maintenance cost and less mileage

Opportunities

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.BMW 7 series

2.Audi A8
3.Porsche 911


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