Mercedes Benz SL Class SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5069
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SWOT Analysis of Mercedes Benz SL Class with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz SL Class

Parent Company

Mercedes Benz and Daimler

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The legendary sports car

USP

7 gear electronic transmission which gives high power and top speed of 249kmph

STP

Segment

People who want to drive luxury cars

Target Group

Upper rich class businessmen who want cars as a status symbol

Positioning

The fast exclusive sports car from Mercedes Benz

SWOT Analysis

Strengths

1.International celebrity brand ambassadors
2.Mercedes Benz convertible sports car
3. 0 to100 km/h in just 6.2 seconds with 7G tronic engine and a top speed of 249kmph
4.Has won accolades like ‘Most Technologically Advanced Car of the Year’ and ‘Best Designed Car of the Year’
5.Mercedes Benz is one of the most popular brand names in the world

6.It is a world leader in quality, luxury automobile segment

Weaknesses

1.Mercedes Benz is an expensive car, thus has a limited target group

2.High maintenance cost and less mileage

3.Needs good road for premium performance

Opportunities

1.Fast growing luxury automobile market

2.Increasing purchasing power parity

3.Use the strong global brand presence to tap markets in India, China and other emerging economies

Threats

1.Intense competition

2.Government regulations and increasing fuel prices

3.Improvement in public transport

Competition

Competitors

1.BMW 7 series
2.Porsche Boxster
3.Porsche 911
4.Jaguar
5.Ferrari 
6.BMW M series
7.Audi R8



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